Choosing web colors that communicate a brand personality can be a challenge
A comprehensive guide to choosing color schemes for your website or app
Color is a critical part of a brand’s identity. It’s arguably the first thing people notice when they see an abstract logo, and it establishes visual continuity with other touchpoints like print ads, product packaging, or TV commercials. If you’re creating a new brand from scratch or redesigning an existing one, deciding on its color scheme is as important as designing its logo and typography. In this article, we’ll walk through the process of choosing successful colors using examples drawn from well-known brands.
Figuring out your colors isn’t easy ~~~ the “right” color choice can make a huge impact on your brand, but getting to the right answer requires a lot of work. To help guide us through this step-by-step, we’ll break down our 3 part process into these key questions:
- What feelings do I want my brand to evoke?
- Which colors reflect those feelings?
- How do those colors appear next to each other?
When it comes to the best logo design services, there are quite a number of points that need to be looked at. One of them is your choice of colors, very similar to picking the best paint for your home. It’s not always about the brighter or bolder color but more about how you blend it with other hues so as to create an identity for your business.
Use Contrasting Colors
If you’re looking for design services, then contrasting colors will work best for you rather than the same colored logos because it brings out the definition and catches the attention easily. For instance, you can go for a navy blue background with yellow lettering, or vice versa.
The Logo’s Background Should Contrast the Font Colors
This can be considered logo design services motto because it helps to create a visual interest that separates your online presence from others. To give an example, you can use a navy blue background with white lettering rather than yellow/gold hues.
Gradients are Your Friends
The gradient is the best way to blend the best logo colors so as to produce beautiful logos, no matter how seemingly complicated they are. Font styles have to match well with gradients so as to bring out the best result possible. If you need a logo design, then opt for simple fonts that will go perfectly well with gradient backgrounds.
Customized Hues Can Be Great
The trick here is to be sure of your shade choice and typography so as to bring out the best results possible. Use online tools and color palettes for logo designing.
Don’t Go Overboard with Colors
Using a few colors can be beautiful if properly done. However, going overboard will only put customers off because it makes the overall presence seem unprofessional and less serious than it should be. When choosing a logo, always aim for simplicity rather than overdoing things just because you have a lot of colors in play.
Typography Matters Too!
You should always remember to use typography because it enhances the overall presence and immediately gets your brand noticed. Thus, if you need a logo, make sure that you choose typefaces that aren’t too complicated and look great on all screens.
Using custom fonts can definitely help you to come up with unique logos but make sure that they blend well with your background color and theme of the business. Don’t go for trendy or complex fonts unless you’re looking forward to buying the best logo. These were some tips for choosing the right colors for your brand. Now it’s time to finalize your choice and hire a professional Logo designer who can help create beautiful logos as per industry standards so as to help you establish your website’s online presence with ease.
Choosing a unique name for a business venture is certainly not an easy job because it needs good research and inspiration from various sources so as to come up with the perfect one. Here are some tips which will guide you through the logo design process:
Keep It Short and Snappy
Logos with long-drawn-out names can be difficult to type, read or remember, thus they do no justice to your overall branding campaign. Instead of going for lengthy names for logo design services, try coming up with ones that are short yet striking.
Use Symbols & Pictorials
People tend to remember things better when they’re conveyed in a graphical manner rather than plain text. Thus, if you need a logo design, then choose symbols and icons for better branding results.
Remember the ‘R’ Factor
The first letter of your brand’s name can work wonders when it comes to Logo designing because it creates immediate recognition with the viewers. If you’re looking for the best logo design services, then try using words that begin with R as they give a positive vibe and convey energy and power.
Go Creative with Colors
Since colors play a vital role in Logo design, it’s important to use them wisely so as to come up with attractive logos which will help you establish a strong online presence through top-quality websites like www.logoinnovators.com. So instead of opting for monotones, try using them in logo design combinations to create beautiful visual effects.