Product photography is a crucial aspect of online business. Unlike the physical stores where buyers can physically touch and assess the product, online shopping is the complete opposite of it. Buyers cannot touch or see the product physically in the case of online shopping. The virtual description and presentation are the minimum details you have before ordering for it. To compensate for this minimum detail availability, online businesses have opted for quality product photography that strives to portray the original product features through means of photos and videos.
An increasing number of people are shifting to digital shopping due to the high-quality presentation of products and services online. The buyers prefer to shop from brands and companies that showcase fine pictures and videos on their online store websites. They are likely to be more credible and authentic in case of quality.
Nowadays, businesses have started to realize the importance of product photography for a profitable sale. Different ways and techniques of product photography are employed to enhance the quality of photos and videos posted on online stores. One such common and prime technique is white on white photography.
What is white on white photography?
Monotonous as it may sound, white on white photography is the complete opposite to it. This is one of the most artistic and exquisite photography techniques that give a distinct look to the product being clicked. The absence of any colorful element in the background enhances the structure and appearance of the product. This type of photograph grabs the user’s attention and prompts it to closely look and check out the specifications. The product being white maintains its distinct look.
Businesses mostly opt for white on white photography to give a peculiar look to the product so that it immediately grabs customer attention. The products bear a remarkable appearance prompting the users to purchase them. Most common e-commerce sites also prefer to have products pictured in white backgrounds so that the maximum originality of the product is reflected through it.
Benefits of white on white photography
There are plenty of benefits of opting for white on white photography technique. Some of them are:
- Attractive appearance
This product photography technique highly develops the aesthetic appearance of the product making it attractive to the viewers. There are instances where customers buy products that look attractive even though it doesn’t fit their budget or requirements. Targeting those customers can be easier by putting up such photographs on the website.
- Enhanced quality-look
The white background compliments the white product due to the absence of any other color or element in the background. There is no room for distraction and the entire focus is laid on the product itself. The buyers can closely look at and understand the detailed features of the product before making the purchase decision.
- Boost sales
As mentioned in the earlier points, there are instances where people end up buying products that they did not intend to buy in the first place. The visual representation of the product is so attractive that people can’t resist but purchase that particular product. By employing this form of photography, you can boost your business sale. Upon seeing appealing product images, customers are more likely to order from your site.
Around 50% of the online shoppers consider images as most useful in making the purchase decision rather than other specification or description texts. Images play a great role in altering the sales of the business. A high-quality and clear image is likely to attract more customers into buying the product whereas a dull and low-quality image will drive away potential customers from your site.
Original quality is a secondary factor that may or may not be liked by every consumer. However, the quality of the presentation highly affects the initial traffic and popularity of your brand. Therefore, make sure you employ creative photography techniques to promote your business online.