Email marketing is a great way to increase sales and revenue for your business. When you buy email list from a third-party provider, there are several ways to use them effectively for your campaign.
You can create a powerful digital footprint when you couple customer engagement with customer journey mapping. In this blog, we will discuss some things to consider before you use purchased email lists. These best practices will help you generate more leads and conversions for your business.
What to Consider When You Buy an Email List?
Create Targeted List
The first thing to take into account before purchasing any list is to consider your target audience, market segmentation, and product/service offerings. If you are selling products from a specific niche then prioritize buying a list containing people who have previously shown interest in the same or similar niche. You can simply purchase a customer database that has opted to view promotional emails or newsletters previously. This helps in achieving a better open rate overall. To gain customer trust, be sure to send informative emails without disclosing any personal information about your customer.
Segment the List
You need to segment your lead lists by gender, age group and geographical location so you can effectively target each individual. For example: if you are selling candles online and your list consists of 50% males and 50% females, then create two separate lists for each gender. Your tone, approach and sales pitch depends on each category.
This practice will allow you to personalize your and customize your content with respect to your target audience’s needs.
Do Not Purchase Old Lists
If you purchase old email addresses, there is a high probability that they will result in low open rates due to inactivity. Therefore, it is recommended to purchase email lists that are less than six months old and have opted-in to promotional offers on several occasions.
Do Not Buy Blacklisted Lead Lists
The best way to avoid blacklisted email addresses is by sending a banner campaign with the list you buy. You can use this banner to inform potential customers that you are using their email address for your marketing campaigns.
Manage Your Email Marketing Campaigns
After you have successfully purchased an email list, it is best to start sending direct promotional offers through newsletters or automated emails. Ensure the messages are personalized and focus on user experience rather than pushing sales. You can use the call-to-action button to drive more traffic and conversions.
Email marketing is a great way for small businesses as well as enterprises to increase revenue and generate leads without spending too much time and money. When you purchase an email list from a reliable provider, make sure it consists of subscribers who have opted-in to your promotional offers on several occasions. You can use this list for promoting products and services through newsletters or automated emails that are personalized, focused on user experience rather than pushing sales etc.
By following these steps you will be able to purchase an email marketing list successfully without wasting any money!
Frequently Asked Questions
- What are some advantages to using a purchased email list?
When you buy an email list from a reputable source, you are able to save precious time and energy on marketing to an unconcerned audience. There are other advantages to buying email lists. These include :
- Easier to target a specific audience.
- You can reach more people in less time and at lower cost.
- Increase the ROI of your campaign by generating better results from fewer resources.
- Where can you purchase an email list from?
You can buy email lists from reputable providers who have opted-in subscribers on several occasions. Companies like LISTGIANT provide reliable, targeted and active email marketing lists at reasonable prices for different niches.
- What is the recommended size for email lists?
Email marketing is a great way for small businesses as well as enterprises to increase revenue and generate leads without spending much time and money on email list providers. It’s best to purchase an email list that has less than six months old and opted-in subscribers. The recommended size for an email list is between 100 to 300.
4. Do Email Lists Work?
Email marketing is one of the best ways to market your products. Everyone has an inbox, and most people on your email lists check their emails multiple times a day if you think about it. That makes it easier for marketers because they can target customers based on their interests or where they are located.
It’s also easy to track the results. As long as you have a unique and relevant email in your inbox, it doesn’t take much effort to read about new products or services that might be of interest to you.