The development of a logo may seem quite simplistic, but do not be fooled by appearances because we are facing a rather unusual problem: how does such a small element raise so many big questions? It is used on all communication media, affixed to all the products in your collection. This unique graphic representation will quickly become the star of your brand of clothing or textile accessories for the home, hence the need to bring exceptional care. Do you want a coherent marketing strategy and harmony in your visual identity? Tutorial of all the best practices to adopt to convert your brand values into a relevant logo.
Make sense of the visual
The most impactful technique is to design a two-way logo. This strategy stages your brand of clothing or linen and home accessories in a graphical environment, where the symbolism reflects its sector of activity. The visual representation of your universe combined with your creative genius will facilitate memorization. The fatal weapon to conquer and retain your customers is the pictogram.
Use colors sparingly
The language of colors exists. It is even imbued with a powerful symbolism that must be overcome before embarking on any draft logo creation. Do not let your personal tastes guide these choices. Even if you see life in pink, the use of this girly shade may not embody the spirit of the proposed clothing line. So be careful of the chromatic consistency and the association of colors between them, and use a maximum of 3 colors for optimal readability. The more harmonious the colors are, the more they will reflect the aesthetic depth of your brand.
Create a logo readable
Its visual dimension makes it an element that acts immediately; in a fraction of a second, the logo must be readable by as many people as possible. Anchored in the consumer’s memory, easily recognizable, the consistency between the product and the logo must be instantaneous. Bet on simplicity because the clearer it is, the more understandable it will be.
A little advice to promote the memorization of your brand: favor asymmetrical rather than asymmetrical logos, like Gucci or Chanel! And suppose you hesitate between a static or moving logo. In that case, you may know that a static logo will attract more attention to its stable presence. Adding movement in a visual can be wise, especially for a sports textile brand, but it can also create some distance between a target audience and the brand.
Purified!! Always for the sake of clarity, limit yourself to the maximum use of 2 typographies (one for the name and possibly another for the baseline, this little slogan affixed at the bottom of the logo).
Go through time
While being modern, avoid too marked trends because fashions go out of fashion. Your future logo must be able to combine over time to cross all eras without denying the fundamentals of your brand. Make it timeless!
Choose the right size
The logo will be declined on a multitude of supports of all sizes, of all colors. It must be adaptable, resizable, and repositionable. The visuals on the embroidery of a t-shirt or that of a 4*3 must be identical. The observation distance, whether it is 15 meters or 15 cm, must not alter in any way. So be careful with the use of images. Prefer a vector format for your logo so as not to lose quality during the various changes of scale and to promote quality prints. This format is available in AI (with Illustrator – Adobe Suite).SVG or. EPS will also allow you to rework the color of your logo afterward quickly.
Analyze the competition to stand out
Last recommendation: Check your competitors’ logos to make sure your visual identity isn’t too similar, and too visible similarities could confuse your potential customers.
Only you know what type of logo will best suit your target and faithfully embody your universe. A little tip, if you stall, focuses primarily on the concept and its form. Use black and white first. The colors will be integrated later. Still, running out of imagination? Gather in mood boards or Pinterest boards all the photos of places, colors, and textures that reflect the spirit of your brand. Graphic inspiration will undoubtedly spring up! Also, consider an online logo maker that could be an additional source of inspiration, such as DesignEvo, Logaster, Canva, etc.
Have you made good progress on your idea? Why not pass the baton to a graphic designer to concretize your concept? Try it out today!