How to Develop A Website Content Strategy in 5 Easy Steps
Developing a website content strategy doesn’t have to be difficult. By following these five simple steps, you can create a content strategy that works for your website and your business.
1. Determine Your Goals
Before you can develop a website content writing services strategy, you first need to determine your goals. What do you want your website to achieve? Do you want to increase brand awareness, drive more traffic to your website, or generate more leads? Once you know what you want your website to achieve, you can start developing content that will help you reach those goals.
2. Identify Your Audience
Once you know your goals, you need to identify your audience. Who are you trying to reach with your website? Once you know your target audience, you can start developing content that is relevant and interesting to them.
3. Create a Content Plan
Once you know your goals and your audience, it’s time to create a content plan. What types of content will you publish on your website? What topics will you cover? How often will you publish new content? By creating a content plan, you can ensure that your website is always filled with fresh, relevant content.
4. Identify Keyword Targets
One of the most important aspects of website content strategy is keyword targeting. You need to identify the keywords that are most relevant to your business and target them throughout your website content this will help you rank higher in search engines and connect with the audience that’s most interested in your business.
5. Create Content for Your Audience
It all comes down to this: you need to create content that appeals to your website visitors. This means writing blog posts, website articles, social media updates, and more that are relevant to your website’s topic and your target audience.
How Long Should a Website Content Strategy Be?
A website content strategy should be anywhere from 500 words up to 2,000 words long. While shorter website content strategies will work for some websites, you may need a longer website content strategy depending on the type of website you have and its goals. You can also consider breaking up your website content strategy into several different pieces if it’s too long for your website.
What Is a Content Strategy?
What is a content strategy? This simple question confuses many marketers. They know they need to invest in creating great content, but how can they create something that will truly differentiate them from the competition? A great place to start is by defining what your content marketing strategy is and how it will help you.
This post reviews the following topics:
- Why defining your content marketing strategy matters
- How to develop your content marketing strategy
- A content marketing planning checklist for your strategy development process.
Why Define Your Content Marketing Strategy Matters
It’s easy to think that having a strong website or publishing blog posts regularly will be enough to drive leads. However, the best marketers know it takes much more than this to stand out from the masses of noise online. With so many companies now investing in content creation as part of their overall digital marketing strategies, those who truly succeed are able to define what they want from their efforts and communicate this with both the team and their stakeholders.
Content Strategy: The Strategic Foundation for Successful Content Marketing “A content strategy allows you to define success, put a road map in place and manage the entire process. It sets expectations and provides accountability.” – Joe Pulizzi, Founder of Content Marketing Institute
How to Develop Your Content Marketing Strategy
As we noted above, there is no one-size-fits-all approach that works for every company. However, as part of our research on content marketing strategies, we identified three key steps that marketers could use as a foundation when developing their own plans:
- Define your business objectives;
- Establish your buyer personas;
- Audit and analyze your current content efforts (a step many companies overlook).
Defining Your Business Objectives
The first step in developing your content marketing strategy is to make sure everyone involved is on the same page about why you are producing this content. What goals do you want it to achieve? This will allow you to develop a baseline for measuring success and adjusting the strategy if needed based on what you find. Start by understanding the following: ·
- Who will be responsible for executing the plan? ·
- How much time and budget can they afford to invest in content production? ·
- What resources (e.g., vendors, staff) does each piece of content require? ·
- How does success get measured and by whom?
Establishing Your Buyer Personas
Once you know your business objectives, you need to start developing your buyer personas. These are fictional, generalized representations of your ideal customer. This will help you better understand their needs and how they like to consume information. You can learn more about creating them in our previous post, How to Create Detailed Buyer Personas for Content Marketing.
Auditing and Analyzing Your Current Content Efforts
Too often companies overlook this step, which is a mistake since it can provide key insights into what’s working (and what’s not) with respect to content. By taking a look at the following, you can develop a better understanding of what content strategies and tactics may be worth replicating as well as those that need to be scrapped:
- What content is being created (and by whom)? ·
- How is the content being promoted? ·
- Who is engaging with the content and why?
Developing a Content Marketing Planning Checklist
Once you have completed these three steps, you can use the following checklist as a guide to developing your content marketing strategy. This will help ensure that all key aspects are considered:
- Current Content Analysis
- Content Themes
- Resources Needed
- 8 ) Timeline/Roadmap
What Makes a Good Website Content Strategy?
A good website content strategy has five main qualities: it’s clear, concise, easy to understand, organized, and persuasive. A website content strategy should answer three main questions: what is the website trying to accomplish? Who is the website trying to reach? What types of actions does the website want website visitors to take?
A website content strategy needs to be clear so that you can easily communicate your intended goals and audience. It also needs to be concise so that you don’t overwhelm site visitors or lose their interest before they take action. The language in your website content strategy should be simple and not filled with industry or confusing phrases. Finally, websites content strategies need to be well-organized so that website visitors can easily find the information they’re looking for.