Have you ever desired you could use a picture to explain a process instead of words or your hands? You may make it with a process infographic.
A process infographic could exactly be what you need to show your audience how to do something or how a process works. A well-designed one can give you the authority on whatever topic you choose to cover, whether you’re trying to show how your company’s coffee comes from or remotely train your new employee.
Even better, you can create one using a template or from scratch today.
What is a process infographic?
A process infographic makes sense of the steps of interaction in visual terms. Overall, it illustrates what happens during each step or phase in an intuitive look and feels that it’s easy to follow from start to finish. A well-designed process infographic makes the idea you need to share more available. And it saves you and your crowd time.
Chances are, you come across process infographics on a reasonably regular basis in your daily life. Imagine how complicated it would be to build your new Ikea office if the instructions only included words and no pictures. Pretty daunting, right?
Process infographics allow us to see how a process works more quickly and clearly. This makes them excellent training and education tools but also a smart marketing strategy.
For marketers, especially those of us trying to market products or services that need a little explanation, process infographics are extremely helpful in connecting with potential customers and communicating your company’s value. Explaining how your business deals can provide value to customers with visual images makes your marketing materials more impactful and memorable than using just words.
Find process infographic ideas
If you have any desire to make your own process infographic using a template, here are a few tools for you.
Venngage offers a wide selection of process infographic templates for many different purposes. If you essentially want to plug your process into a finished design, you’ll probably find what you want on Venngage. Monthly and yearly subscriptions are available that give you full access to their library of templates. You can create and download your own process infographics.
Canva has ready-to-use process infographic templates perfect for fun activities, recipes, and the occasional life hack. You can also create a blank process infographic template on the site if you can’t find one that suits your project. Canva has a free and paid version for your needs.
Visme’s library of process-specific templates includes various options, including more graphic-style process templates than other infographic creation sites. If you want to translate a particularly complex process into a visual environment, Visme is an intelligent place to start looking for the perfect template. You can set up a free account or access the entire library as a premium member.
HubSpot offers free infographic templates, including several process-specific templates that are easy to customize. All of our templates are free and compatible with PowerPoint. Thus, you don’t need to download any new tools or apps to use them.
DesignCap is a web-based graphic design tool with an organized selection of process infographic templates available to customize to your needs. Although their selection is technically smaller than other template tools on this list, each template was designed by professional designers.
Steps to create a process infographic with no template
If you can’t find a process infographic template that matches the process you want to see, you can create one from scratch at any time.
To learn the mechanics of conceptualizing, structuring, and creating a cohesive design for your infographic, you can check out our step-by-step blog post for developing your own infographic design in PowerPoint. Below, we’ll discuss some specific infographic rendering tips that you can apply to any design.
Choose a process to explain
Process infographics are good for breaking down complex topics, but you still want to limit the scope of your design to a single topic that can be explained in a linear fashion, meaning things that have a beginning and an end. Trying to explain too much in one image can confuse your design. Follow a central idea on infographics.
Talk to your audience, not you
This applies to most marketing strategies, but it’s always important to remember that most of the time, not your target audience. Chances are, you know a lot more about your infographic topic than your audience, so it’s easy to rely on this knowledge when planning your design.
Since your audience knows less about this topic than you do, it’s essential to approach any complexities from their perspective, taking the time to explain more than necessary.
Map each step in infographic
As you begin to present your infographic, identify where your audience will start, what they’re likely to know about the process before reading it, and where you want them to end. Given these details, describe the steps.
Experiment with the look
What is the ideal way to structure the infographic data process? At last, this will rely upon the form of your data.
For example, a supply chain infographic would probably benefit from a straightforward, linear way of displaying information, but a process like your company recommending specific products for different needs would need more of a flowchart style. Experiment with different ways of presenting each process step you describe until you find one that makes sense.
Edit for clarity
Once you’ve completed a sketch of the process infographic, go back through it and look for any areas that may be blurry or confusing. Or better yet, ask someone else to review your work with a fresh set of eyes.
Don’t skip this final review: the purpose of your infographic is to do something more complex, and not everyone learns new information the same way. If someone takes a quick look, it can help you refine your infographic to fit a larger audience.
Images succeed where words may fail
We avoided using this particularly relevant cliché for the entire article. But if there is an image, it really is worth a thousand words. Using visuals to help explain complex topics or processes can help make marketing materials more accessible and human.